Advisor: David P. Weaver
The Project: Build a Sales & Marketing Team
Stop sliding sales with professional sales team “fresh blood”
The company was a family-owned business with three divisions (a son in each division) that were now being rolled into one. The father wanted to step down and was hiring a new CEO to manage the newly combined businesses.
As I collected information on the company for defining what type of sales and marketing people/talent were needed, I learned that I really didn’t know who they were any more as a combined company.
I set up an off-site meeting with senior management and we developed a Mission Statement to get everyone on the same page. I also learned they didn’t know the P&L of the business as newly combined. So, they were told to discover the P&L so we could find out which services were loss leaders that might acceptable for obtaining a more profitable business.