Re:Think . Re:Imagine . Re:Launch
The Business Case
Nearly all successful and not so successful businesses will be faced with the challenges of how to have their Brand stay or become relevant again.
Post COVID-19 and in the “Next Normal”, companies’ value propositions and footholds in markets have shifted, are shifting, or will shift under their feet – or will be wiped away altogether. Identifying the next opportunities will be much more difficult, not impossible, yet very difficult.
Companies will be forced to Re:Think, Re:Imagine and Re:Launch their brand to fit the new markets. This workout is the marriage between the Art and Science of the creative disciple of marketing and brand strategy. Effectively re:designing your corporate identity is 80% of the challenge, and if done impeccably, will create a high level of brand equity to its stakeholders.